Friday, October 31, 2014
Bonin Bough has become the rock star of real-time marketing, the ad industry equivalent of a one-name force like Beyoncé. He got there by helping to turn America's oldest cookie, the Oreo, into a social media phenomenon. Only, is it helping the $35 billion company sell more cookies? (Then, inside the rehab of the wonky, old marketing machine behind Oreo.)
Wednesday, September 10, 2014
Thursday, April 24, 2014
the first problem he needed to fix: those chocolate boxes.
Wednesday, December 18, 2013
Inside a precariously constructed retail upstart.
Wednesday, September 4, 2013
respun as "revolutionary." But does it help?