Friday, February 20, 2015

Fast Company | Katie Couric Takes on Yahoo | February 2015

Q&A with Katie Couric, the high priestess of TV, on why Yahoo is the perfect place to reinvent her career.

Fast Company | The Fight Worth Fighting | February 2015

Patagonia tells customers not to buy its clothes, gives away earnings, and funds activist documentaries. Somehow, the result is profit and a cult brand. Q&A with CEO Rose Marcario.

Friday, October 31, 2014

Fast Company | Oreo Tags Pop Culture | November 2014

Bonin Bough became the rock star of real-time marketing by turning America's oldest cookie, the Oreo, into a social media phenomenon. Only, is it helping the $35 billion company sell more cookies? (Then, inside the rehab of Oreo's marketing machine.)

Wednesday, September 10, 2014

Fast Company | The Coffee Quest | September 2014

Coffee crusaders, backed by caffeine-buzzed VCs, are taking aim at Starbucks with a $7 cup of joe. And you might even consider buying it. Inside the cutthroat coffee wars--starring Stumptown, Blue Bottle, and engineering nerds.

Thursday, April 24, 2014

Fast Company | Chelsea Makes Her Move | May 2014

Chelsea Clinton is the product of two of the most powerful brands in the world. Now she's trying to carve out her own identity--by joining the family business.

Fast Company | The Future of Furniture | April 2014

When Jim Brett took over nearly bankrupt furniture retailer West Elm in 2010, the first problem he needed to fix: those dreadful chocolate boxes.

Fast Company | Life After Gaga | Feb 2014

Music manager Troy Carter helped discover and build Lady Gaga into an iconic brand. Then Gaga dumped him. The untold story.