Friday, October 31, 2014

Fast Company | Oreo Tags Pop Culture | November 2014

Bonin Bough has become the rock star of real-time marketing, the ad industry equivalent of a one-name force like Beyoncé. He got there by helping to turn America's oldest cookie, the Oreo, into a social media phenomenon. Only, is it helping the $35 billion company sell more cookies? (Then, inside the rehab of the wonky, old marketing machine behind Oreo.)

Wednesday, September 10, 2014

Fast Company | The Coffee Quest | September 2014

Coffee crusaders, backed by caffeine-buzzed VCs, are taking aim at Starbucks with a $7 cup of joe. And you might even consider buying it.

Thursday, April 24, 2014

Fast Company | Chelsea Makes Her Move | May 2014

Chelsea Clinton is the product of two of the most powerful brands in the world. Now she's finally carving out her own identity--by joining the family business.

Fast Company | The Future of Furniture | April 2014

When Anthropologie merchandiser Jim Brett took over furniture retailer West Elm in 2010, the first problem he needed to fix: those chocolate boxes.

Fast Company | Life After Gaga | Feb 2014

Troy Carter helped discover and build Lady Gaga into an iconic brand. Then Gaga dumped him. The untold story.

Wednesday, December 18, 2013

Fast Company | How High Can Fab Climb? | October 2013

The design-for-everyone site has gone from zero to a billion dollar valuation in two years. Inside a precariously constructed retail upstart.

Wednesday, September 4, 2013

Fast Company | The Purpose-Driven Startup | July 2013

TaskRabbit was once a quaint company with a reasonable ambition of connecting people who had spare time with paid errands. Then it went to Silicon Valley and was respun as "revolutionary." But does it help?